Adidas has unveiled a new brand, Adidas Sportswear, which grew out of the concept of “sport as style.” With a focus on bringing the same level of comfort and confidence to the everyday that the brand’s performance collections have been providing to athletes for decades, the new line is meant to complement the Performance and Originals labels while simultaneously elevating the wearer’s everyday look through a range of fresh fits that use the latest performance technology.
Jenna Ortega, a global superstar, is the first celebrity to front Adidas’ brand-new label and its SS23 collection. She is firmly establishing herself as an icon for the next generation, and she does so by boldly and unabashedly expressing who she is and what she stands for as she makes her way through the cultural epicenter.
As an actress, producer, and fashion icon, among many other things, Jenna is the perfect embodiment of everything that Adidas Sportswear stands for and a fitting metaphor for the way the next generation is presenting itself in the world.
Jenna Ortega, when asked about her involvement and experiences, said, “I put a lot of energy into the way I express myself, whether this is vocally or aesthetically because I know how much power it can have in inspiring others.” Embracing who I am and what I believe in has been a lifelong journey, and I still have a lot to learn and discover about myself as I go. I am thrilled to be collaborating with Adidas on this new label because I am a strong supporter of letting your individuality shine through in all that you do, wear, and support.
Comfort is woven into every fiber of the sporty Adidas Sportswear collection, which features specialized performance technologies despite its minimal use of design flourishes such as embroidered logos and oversized logos on the chest. Each iconic piece can be mixed and matched to create a unique look, or worn as is, it will be a subtle yet striking fit for the next generation as they take on the sport of life.