A story from The New York Times talks about the problems the project ran into while it was being built and says Apple spent more than $10 billion on it over the last ten years. When Apple started the project in 2014, it didn’t get anywhere for more than ten years. This week, Apple called it off.
A story from The New York Times talks about the problems the project ran into while it was being built and says Apple spent more than $10 billion on it over the last ten years. When Apple started the project in 2014, it didn’t get anywhere for more than ten years. This week, Apple called it off.
Apple reportedly talked to Elon Musk about buying Tesla, but the company thought that making its car would be a better use of its time than trying to merge Tesla with Apple. Back in 2014, Musk said that he had “conversations” with Apple but that an acquisition seemed “very unlikely.”
A Decade of Leadership Changes and Stalled Technology: Why the Apple Car Dream Died
Apple never found the right person to lead the Apple Car project. We talked about the past of the Apple Car earlier today. Over the last 10 years, the project has had four different leads and has been scaled up and down several times. According to The New York Times, the main reason it failed was that Apple couldn’t make the software and formulas needed to make a car that could drive itself.
More than 2,000 people who worked on the car project are being moved around. Some will be put off, while others will join other Apple teams to work on AI and other technologies. Apple is going to use what it learned from the car project to make other things, like AI-powered AirPods with cameras, robot helpers, and smart glasses.
The full story from The New York Times has more on how the Apple Car failed and some of the technologies that Apple created.
