Exactly one day after Jack Dorsey posted his thoughts on the Twitter Files on Revue, the company announced it would be discontinuing the newsletter service in the first quarter of 2019.
On Wednesday, Revue announced that “from January 18th, 2023, it will no longer be possible to access your Revue account.” On that day, Revue will be completely turned off and all data will be erased.
At the beginning of the year 2021, Twitter made the decision to acquire Revue. The company’s justification for the purchase at the time was that it was a logical step in the development of its infrastructure.
As paid newsletters were trending last year, it was plausible for a while. Since the acquisition, Twitter has been working to integrate the two services.
In the beginning, the company promoted Revue by putting signup forms on users’ Twitter pages. Exactly one month later, it introduced a function that made it possible to subscribe to Revue newsletters right from tweets.
The newsletter gold rush, however, petered out after Elon Musk took control of Twitter. The billionaire has stated that one of his main objectives for Twitter is to streamline the service.
Therefore, several functions, such as Moments and “tweeted from” labels, have been removed in recent weeks. To that end, the demise of Revue comes as little surprise.
On December 20th, Twitter will force all paid subscriptions for Revue-managed newsletters to expire at the end of their billing cycle.
When sending newsletters from Revue becomes impossible, this will prevent your subscribers from being charged for access to archived content.