The latest Instagram app, Threads, has the potential to become quite popular. More than 30 million people have signed up for the app, according to Mark Zuckerberg on Thursday morning, and those who are trying it out are posting a lot (or threading, I guess). There have been almost 95 million posts and 190 million likes, according to internal data I’ve seen.
In a span of less than 24 hours, all of this has transpired. The software went live on iOS and Android on Wednesday night, a full day ahead of its scheduled release on Thursday. It has now risen to the position of the top free app in the Software Store.
Threads is currently severely lacking in features. Threads lack features such as direct messages (DMs), a reverse-chronological following feed, and a planned interface with the decentralized ActivityPub protocol, and canceling your account also deletes your Instagram account. These early signs for Meta’s new Twitter rival are encouraging, though.
The only thing left to do is see how long people stay.
Instagram activated 30 million profiles on Thursday, July 6, 2023, at approximately 10:00 AM PST.
There are a few possible reasons why Instagram activated so many profiles in one day. One possibility is that they were trying to catch up on a backlog of accounts that had been waiting to be activated. Another possibility is that they were running a promotion or campaign that encouraged people to create new accounts.