B Lab, a nonprofit organization, certifies businesses as “B Corporations” after conducting an in-depth analysis of their positive social and environmental impact. Corporate governance, environmental impact, community involvement, and satisfied employees and customers are all part of the B Impact Assessment criteria, which the company met or exceeded.
With the help of Impact Growth Partners, a B Corp consulting firm owned and operated by women, 818 was able to pass the B Impact Assessment and become certified.
After only two years in business, Kendall Jenner has already accomplished so much. She promised that “this is just the beginning of our efforts to make 818 as sustainable as possible.”
Another recent initiative is the “Buy a Bottle, Give a Brick” campaign. In a press release, 818 Tequila said it would donate one brick through its Bricks Programme for every bottle sold between 1 April and 30 June 2023, for a total of US$25,000 to “directly impact local Mexican infrastructure projects.”
The Bricks Program turns agave waste into adobe bricks for schools, libraries, and storm shelters. S.A.C.R.E.D. helps Mexican communities that make traditional tequila and mezcal. This project involves Jenner’s 818 Tequila.
Kendall Jenner’s Tequila brand isn’t the first B Corp. Mike Dolan, the former CEO of Bacardi, received B Corp certification for his Mijenta tequila last year. It was the first green certification.