Levi’s will be the latest company to use artificial intelligence (AI) on their e-commerce sites. In an effort to broaden its audience, Levi’s will soon begin using AI-generated models in their online advertisements.
The parent company of Levi, Levi Strauss & Co. (LS&Co. ), has just announced a collaboration with LaLaLand.ai, a digital fashion studio based in Amsterdam that has been developing AI-generated models since 2019.
Dr. Amy Gershkoff Bolles, LS&Co.’s global head of digital and emerging technology strategy, said, “We see fashion and technology as both an art and a science, and we’re thrilled to be partnering with LaLaLand, a company with such high-quality technology that can help us continue on our journey for a more diverse and inclusive customer experience.”
LaLaLand.ai was “founded by two young entrepreneurs driven by an urge to see more representation in the fashion industry,” as stated on the company’s official website. Our goal is to establish a design industry that values diversity, sustainability, and accessibility for all.
Later this year, artificial intelligence-generated models will be available on Levi’s e-commerce platforms.