On Monday, MrBeast, Logan Paul, and KSI revealed the launch of Lunchly, a joint venture that combines two of their current offerings: KSI and their pre-packed lunches for kids.
While KSI and Logan Paul have their energy drink Prime, MrBeast (real name Jimmy Donaldson) already has his chocolate company Feastables. In addition to “Fiesta Nachos,” “The Pizza,” or “Turkey Stack ‘Ems,” lunchly boxes will have a bottle of Prime and a bar of Feastables chocolate.
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The three aim head-on for Lunchables, a competitor that offers comparable items. On Lunchly’s website, they compare the products to Lunchables in terms of the number of calories and protein they deliver.
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The trio announced Lunchly’s US launch “later this week” during a live webcast; the company’s website features a store locator. It isn’t accessible in the UK yet, but KSI expressed his hope that it will be in “the next few months”.
Beast Games contestants have recently accused the YouTuber of recording in unsafe settings; Donaldson is likely hoping this new offering would divert attention away from their claims. Beast Games is his upcoming Prime Video show.
