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Priyanka Chopra’s cosmetics line is the second most successful after Kylie Jenner’s

Priyanka Chopra's cosmetics line is the second most successful after Kylie Jenner's

Priyanka Chopra is a talented actress with a long list of credits in Bollywood. She has become a cultural phenomenon around the world, and her star continues to rise in the entertainment industry. She forayed into the cosmetics industry last year with the launch of the hair care brand Anomaly, which is now ranked as the 2023’s second-wealthiest beauty brand. Top of the list is Fenty Beauty by Rihanna, followed by Selena Gomez’s Rare Beauty and Kylie Jenner’s Kylie Cosmetics. And keep reading to learn who’s on which side.

Actresses are well aware of the negative effects of the makeup and hair products they use on their skin because they are constantly exposed to them on set. This is why so many famous people have released skincare or cosmetics lines.

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According to a report by UK-based platform Cosmetify, Priyanka Chopra ranks second in terms of revenue earned, with £429.9 million (roughly Rs 43,55,37,70,860) earned by her hair care line Anomaly in 2017. With £477.2 million (or the equivalent in other currencies), Rihanna and Fenty Beauty have taken first place. Approximate value of Rs 48,35,56,30,400.

The report concluded, “There are many ways to measure the success of a brand, but revenue is arguably the most important. For this reason, we have compiled a list of the top-earning celebrity beauty brands based on their most recent annual revenue. The report said of Fenty Beauty, “After already being featured in the top three most successful overall beauty brands, it may come as no surprise that Fenty Beauty takes the top spot as the current wealthiest celebrity beauty brand.” Rihanna’s three-second cameo promoting the Fenty Invisimatte Instant Setting and Blotting Powder during her historic performance at Super Bowl LVII earlier this year boosted the media brand value of Fenty by an estimated $5 million.”


Kylie Jenner’s Kylie Cosmetics came in at #3 with £301.4 million, just behind Priyanka Chopra at #2. After she comes Ariana Grande with R.E.M. Beauty, and in fifth place, we have Selena Gomez with Rare Beauty.

Citadel, an action spy thriller starring Priyanka Chopra and Game of Thrones’ Richard Madden, will premiere on Amazon Prime Video in April.

About Antonia Read

Antonia Read is a seasoned author specializing in the world of startups. With a keen interest in entrepreneurship and innovation, she has become a prominent voice in the field. Antonia's insightful writings offer valuable insights into the challenges and successes of startup ventures. Her expertise and dedication to the subject have earned her a reputation as a go-to resource for aspiring entrepreneurs and business enthusiasts alike.