The Sun reports that Kendall Jenner is one of the new faces for L’Oreal.
The 27-year-old reality TV star’s story broke on Sunday, along with rumors that she had signed a $11 million sponsorship agreement.
The social media star recently tried to disassociate herself from the ‘nepo baby’ label after receiving widespread notice for wearing multiple items from the brand to the 2023 Met Gala.
L’Oreal’s 24-Hour Fresh Wear Foundation and Colour Riche Intense Volume Matte Lipstick were reportedly used by Kendall Jenner during the star-studded event.
The business owner will join the ranks of other celebrities supporting the brand, such as Beyonce, Helen Mirren, and Penelope Cruz.
Brand analyst and London resident Nick Ede told The Sun that the cosmetics giant’s hire of the model was an attempt to appeal to a younger demographic.
The agreement, he said, proved that L’Oreal was adapting to the times.
Ede added that the company hoped Jenner would increase their web visibility.
He argued that the fact they signed a reality star instead of another actress proved that they understood the significance of online platforms.
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L’Oreal Reveals New Spokesman in Mystery Video
On Saturday, L’Oreal posted a brief video on its Instagram account to hint that the company had hired a new spokesman.
The clip ended with the firm tagline, “I’m worth it,” and an unidentified person saying, “And it feels so good.”
In the video’s comments section, many of Jenner’s admirers claimed that the model herself had narrated it.
The business also released a photo of an unidentified person sitting for an interview.
So far, Jenner has said nothing publicly about her rumored new position.
The social media superstar has been a brand ambassador for various companies before.
The model has appeared in ad campaigns for several brands, including Calvin Klein, Fendi, and Marc Jacobs.
Several of Kylie Cosmetics’ ventures include her and her younger sister Kylie.