Saint Laurent, a French fashion house, announced on Thursday the launch of a film production business called Saint Laurent Productions. The firm’s first film, “Strange Way of Life” by Pedro Almodóvar, will premiere in the official selection at the upcoming Cannes Film Festival.
‘I want to work with all the great film talents that have inspired me over the years and offer them a platform,’ Saint Laurent’s creative director Anthony Vaccarello was reported as saying.
The Kering-owned label boasts it was the first luxury label to branch into filmmaking.
According to the press release, the luxury business website WWD was correct in its story that Saint Laurent Productions would be showing Pedro Almodóvar’s “Strange Way of Life,” starring Ethan Hawke and Pedro Pascal, during the 76th Cannes Film Festival, which runs from May 16th to the 27th.
Saint Laurent Productions is developing further projects with directors like David Cronenberg and Paolo Sorrentino.
Anthony Vaccarello states, “These directors never fail to open my mind, and the unique and radical vision they bring to the cinema in a way has made me the person I am today.”
Saint Laurent Productions has hired Vaccarello, the premium label’s creative director since 2016, to design costumes for their films.
Saint Laurent’s revenue was €3.3 billion in 2022, an increase of 33% from the previous year. The company has been vague about how much money will be put into the movies it plans to make.
With its Women in Motion initiative, which has been “highlighting women in cinema, both in front of and behind the camera,” for the past nine years, Kering has already established itself as an industry player in the film industry. Michelle Yeoh, an Oscar winner, will be this year’s honoree.