Elon Musk, who now owns Twitter, has issued his first ultimatum to his staff: either meet his deadline to establish paid verification on Twitter or quit.
Twitter is increasing the price of its subscription service.
Twitter Blue will now cost $8 per month in the US, new Twitter owner Elon Musk announced today.
Twitter also plans to add new perks to the service. As a subscriber, you’ll see less ads and be able to post longer videos.
Since Musk took over last Thursday, the people working on his projects have been working late into the night and over the weekend.
The Twitter Blue subscription went public almost a year ago as a way to read articles from some publishers without ads and make other changes to the app, like changing the color of the home screen icon.
Musk wants to grow subscriptions so that they bring in half of the company’s total income.
Tweaks to Twitter Blue are most likely just the beginning of the changes Musk has in store for Twitter. According to The New York Times, Musk has ordered company-wide layoffs that could affect up to half of Twitter’s 7,500 employees. He is also rumoured to be thinking about resurrecting Vine, the company’s long-defunct short-form video service.