On Monday, Alpine’s parent company, Renault, revealed that a new investment group, including Wrexham’s Hollywood owners Ryan Reynolds and Rob McElhenney, would be purchasing a 24% equity position in the Formula One team.
RedBird Capital Partners and Otro Capital are among the investors. In addition to Reynolds and McElhenney, “Deadpool” co-star Michael B. Jordan is an investor in Maximum Effort Investments, which Alpine CEO Laurent Rossi says will provide “expertise” to the company’s media and marketing approach.
Alpine has been valued at $900 million, according to the team’s announcement, after receiving an infusion of $218 million (€200 million).
The release said the funding would “accelerate Alpine’s growth plans and sporting ambitions in F1.”
Among F1 teams, Alpine is currently in fifth place.
Rossi believes “this association is an important step to enhance our performance on all levels.”
First, “as multinational players with an excellent track record in the sports sector, Otro Capital, RedBird Capital Partners, and Maximum Effort Investments will offer their recognized skills to strengthen our media and marketing strategy, vital to support our sporting performance over the long run.
Team Rossi to Invest in “Mountain Climber” Plan to Catch Up to the Best
Second, the extra money made will be put back into the squad to speed up their “Mountain Climber” plan and eventually catch up to the best teams regarding cutting-edge infrastructure and technology, as stated by Rossi.
The ‘Mountain Climber’ strategy is Alpine’s intention to compete for championships in a century’s worth of races beginning in 2022.
The investors’ collective background is in the sporting industry. In addition to the NFL’s Dallas Cowboys and Ligue 1’s Toulouse, RedBird has worked with the Premier League’s Liverpool and Major League Baseball’s Boston Red Sox. The Italian football powerhouse AC Milan was purchased by RedBird last year for $1.2 billion.
Wrexham Football Club in Wales is co-owned by Reynolds and McElhenney. Wrexham FC, since its new ownership in 2021, has attracted attention from around the world.
After 15 years of playing in the lower divisions of English football, the team finally earned promotion to the Football League in April.
According to the release, Maximum Effort Investments, led by Reynolds and McElhenney, will offer “successful sports and media experience and operational expertise in building high-growth companies.”
Reynolds and McElhenney have said that they plan to use their experience in the esports industry to help Alpine F1 succeed. They believe that Formula 1 can learn a lot from the esports industry in terms of how to reach and engage fans. They also plan to increase the team’s presence in the digital space.
Reynolds and McElhenney are both passionate about Formula 1 and believe that Alpine F1 has the potential to be a successful team. They also believe that their experience in the esports industry can help Alpine F1 succeed.